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We do not see with our eyes

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February 4, 2013 by karamcaulay

We see with our brains.

Click here:   John Medina explains this concept in brain rules.

So why is this relevant?  Marketers need to understand that you see what your brain wants to see, and it likes to make stuff up, explains Medina.  Therefore your carefully crafted ads posted on-line, on billboards, in glossy magazines or a cleverly constructed pictorial, are not viewed, perhaps, as it was intended.  Vision is a complex process and what the eyes don’t see the brain fills in – based on prior experiences or as opined by the viewer.

You think you know your target audience?  Think again.

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