My 3 Words for 2013

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February 11, 2013 by karamcaulay

The 3 words idea came from Mitch Joel, who got it from Chris Brogan; so hopefully we can all succeed with just three words.  Mitch describes it more of a goal cultivation rather than goal setting.   Chris describes his three words as a way to help him tell bigger stories and obtain tangible goals.  My prof, Martin Waxman, recently shared his thoughts on the importance of corporate goal-setting – the BIG picture.  It is not only important for organizations to set goals, but for individuals too.  So here I am sharing with you my three words and encourage others to do the same.

Chris Brogan describes his goal setting – click here.

My 3 words for 2013:

The onset of 2013 brought with it a desire to learn more about communications using 21st century tools – ones that really teach first-hand the intricacies of sociology.

coolhandlukeLuke (as in Cool Hand Luke): My favourite movie.  So many lessons in this movie: Firstly, the most famous being the line, “what we got here is a failure to communicate.”  Secondly, Luke gets knocked down repeatedly, but he doesn’t give up and gets back on his feet.  Lastly, he’s dealt a bad hand just being on the chain gang in the first place, but when he wins a poker game without one good card, he says with the smile only Paul Newman can smile, “sometimes nothing is a really cool hand.” That’s Cool Hand Luke.

Why:  A lot of people can explain what they do or how they do it, but very few talk about the why.  Marketers are always lauding the benefits of great content, but does it provide the context of why?  Why provides the power in storytelling. Why helps uncover the emotion of the story – a life story.

Solitude:  Embracing modern communications tools is necessary to reach your audience and gather momentum, but you need to unplug from the grid to think, plan and see the big picture.  Ultimately, we interact, engage and communicate with one outcome in mind: to create change.  In order to do so, we first need solitude.


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