The Time Has Come

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March 25, 2013 by karamcaulay

butterflyLet’s talk change.  More than ever companies have to adapt or die.  Nothing stands still – not time, not space, and definitely not technology.  This impacts marketing in a significant way.  Remember the four Ps? Do you fully integrate them all?

What the Marketing Agency of the Future Will Do Differently by Mitch Joel. It appeared in the Harvard Business Review Blog on March 15, 2013.  I found it on my Flipboard.  I love Flipboard.

“The digital channels have definitely amplified the need for agencies to evolve and adapt.”  

But at the core there remains a constant: “Still, the role of the agency remains fairly simplistic (in philosophical terms): help a brand increase their sales and loyalty. Nothing more. Nothing less. And that has not changed since agencies were first invented.”

So, an established core and adaptive attitude to a  continuously evolving environment is key to success.  A little extra R&D wouldn’t hurt either.

Are we overlooking the importance of research?


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