May 24, 2013 by karamcaulay
It’s a bit like love really. People search for it, think they’ve felt it, poets write about it, but do we really understand it? Here are some definitions of RTB – Real-Time Bidding:
“A technology introduced in 2009 to make it easier for ad networks to buy only the inventory they want.” ~ Scott Spencer, Google
“RTB is the interface into an auction marketplace constructed on the foundation of Programmatic Buying & Selling.” ~ Paul Dolan, WPP
“RTB means that every online ad impression can be evaluated, bought, and sold, all individually, and all instantaneously.” ~ Jeff Green, The Trade Desk
Make sense? Well, a little intellectual tenacity will get us there.