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Five key elements of a great story

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August 1, 2013 by karamcaulay

Gini Dietrich of Spinsucks.com is a storytelling genius.  What does she teach us? 5 things: Passion, Protagonist, Antagonist, Revelation and Transformation.

Five key elements of a great story:

Passion: See Adidas story here:

Protagonist: compelling person

Antagonist: issue, challenge, competitor

Revelation: solution to a problem

Transformation: reveal a secret

story

One thought on “Five key elements of a great story

  1. You just made my day, Kara. Thank you!!

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