August 31, 2013 by karamcaulay
Wow. Mitch Joel linked to Christopher Penn’s blog lauding him as a Ninja marketer. So I clicked. His latest blog? Well-poisoning as a war tactic and how it relates to social media and its sullied reputation because of the ‘poisoners’ and scammers. Eye-opener.
I’m in the final hour of my Digital Strategy Certificate at The University of Toronto and thoroughly enjoy the digital realm of social media and see it as a transformational tool. But what I’ve learned, from people like Michael Hyatt and others, is that platform building, whether for an individual or a company, takes time and a lot of effort. One doesn’t build a community over night – it takes consistent effort.
So yes, be leery of anyone who claims they can turn your business around with a few tweets or a Facebook page. It’s the same with SEO, it takes time and consistency – this I learned from working with Convurgency.
So a simple solution to combat those who muddy the social media waters, never promise anything you can’t deliver and never lie to a client. Integrity will keep the waters clear.