Strategy – Social Media – Digital

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November 30, 2013 by karamcaulay

Strategy is a roadmap to success. Start your journey here:

Where: Goal (big picture): where are we going?

What:  Objectives:  SMART **

How: Strategy:  How will we reach our goals?

** SMART Objectives:

Strategic, Measurable, Achievable, Realistic, Time-based

So you see?  Strategy is the engine driving your social and digital communications; without it, it’s like driving with flat tires – you won’t get very far!

Now think about the Why. Why do you do what you do – the passion behind it. Understand the why and you’ll know:

  • Why people buy from you
  • Why they tell other people how great you are

Social media is transparent, conversational and builds relationships and communities of mutual benefit

CONNECT                            LISTEN                                  ENGAGE



Art of Strategy


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