November 30, 2013 by karamcaulay
Strategy is a roadmap to success. Start your journey here:
Where: Goal (big picture): where are we going?
What: Objectives: SMART **
How: Strategy: How will we reach our goals?
** SMART Objectives:
Strategic, Measurable, Achievable, Realistic, Time-based
So you see? Strategy is the engine driving your social and digital communications; without it, it’s like driving with flat tires – you won’t get very far!
Now think about the Why. Why do you do what you do – the passion behind it. Understand the why and you’ll know:
- Why people buy from you
- Why they tell other people how great you are
Social media is transparent, conversational and builds relationships and communities of mutual benefit
CONNECT LISTEN ENGAGE