Category Archives: Content Strategy

  1. My 3 Words for 2014

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    January 6, 2014 by karamcaulay

    Chris Brogan and Mitch do it – I’ll follow suit again this year.  Three words to guide my 2014.  They …
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  2. What Marketers Want

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    January 5, 2014 by karamcaulay

    State of The Marketing Nation, by Emily Wexler, Jennifer Horn and Sandra Taveres, illustrates the direction Marketers are taking in …
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  3. Trusted Resources


    August 31, 2013 by karamcaulay

    Wow.  Mitch Joel linked to Christopher Penn’s blog lauding him as a Ninja marketer.  So I clicked.  His latest blog? Well-poisoning …
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  4. Five key elements of a great story


    August 1, 2013 by karamcaulay

    Gini Dietrich of is a storytelling genius.  What does she teach us? 5 things: Passion, Protagonist, Antagonist, Revelation and …
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