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Tag Archives: Brain Rules

  1. Want to be as smart as Einstein?

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    August 30, 2013 by karamcaulay

    Einstein, Lyndon Johnson and 21st century entrepreneurs exhibit behaviour that might seem strange. Maybe you fight the need to do …
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  2. Sensory Branding

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    April 4, 2013 by karamcaulay

    The power of emotion incites action.  Does it?  How?  According to John Medina, a developmental molecular biologist, emotions affect motivations. …
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  3. We do not see with our eyes

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    February 4, 2013 by karamcaulay

    We see with our brains. Click here:   John Medina explains this concept in brain rules. So why is this relevant?  Marketers …
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