Tag Archives: content strategy

  1. What Marketers Want

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    January 5, 2014 by karamcaulay

    State of The Marketing Nation, by Emily Wexler, Jennifer Horn and Sandra Taveres, illustrates the direction Marketers are taking in …
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  2. Strategy – Social Media – Digital

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    November 30, 2013 by karamcaulay

    Strategy is a roadmap to success. Start your journey here: Where: Goal (big picture): where are we going? What:  Objectives: …
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  3. Five key elements of a great story


    August 1, 2013 by karamcaulay

    Gini Dietrich of is a storytelling genius.  What does she teach us? 5 things: Passion, Protagonist, Antagonist, Revelation and …
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