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Tag Archives: sensory branding

  1. The Future: Star Trek not Mad Men

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    September 11, 2014 by karamcaulay

    Can brands be the connective tissue between new technology and real people? Looking five years into the future the answer …
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  2. Sensory Branding

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    April 4, 2013 by karamcaulay

    The power of emotion incites action.  Does it?  How?  According to John Medina, a developmental molecular biologist, emotions affect motivations. …
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